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Customer retention: 7 expert-backed strategies for 2022

Customer retention is a process of ensuring that customers continue to do business with you. The better job you do at retaining your customers, the more likely you’ll be able to build and sustain a profitable business.

This guide delves into the reasons why customer retention should be the ultimate goal of any customer support team and provides actionable strategies you can implement to ensure your customers keep coming back.


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customer retention ebook