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10 eCommerce tools to scale your business in 2024

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As you scale your eCommerce business, you’ll find one thing that repeats: You need yet one more tool to help you deliver outstanding results.

But don’t panic. We’ve hand-picked the best eCommerce tools to help you every step of the way. Each of them caters to a different use case and we’re telling you all about how to best use them.


ecommerce tool kaizo

Best for: support QA automation, agent performance coaching, and workforce engagement

Good shop performance starts with stellar customer service

Kaizo’s all about improving agent performance and fostering a coaching culture for customer service teams. 

Another standout feature is Kaizo’s customizable Scorecard. This gives you a detailed overview of your team’s performance so you can compare teams or individual agents across various metrics, channels, and timeframes in real time.

Kaizo’s groundbreaking AI-powered Samurai and Auto QA features further accelerate ticket evaluation, uncovering the underlying reasons behind any negative reviews you might have received. With its AI capabilities, the tool also automates sentiment and empathy analysis, promptly flagging tickets needing special attention. 

Kaizo also makes it super easy to get a quick summary of data from calls, transcriptions, and chats using GPT summaries. You can take it up a notch and use Kaizo to boost team spirit and motivation through AI-generated Missions — powered by their very own game engine technology. Plus, there’s AI coaching to help keep everyone on track and motivated. 

eCommerce use cases: 

  • Enhance the productivity and efficiency of your customer support agents through productivity insights and dedicated Missions.
  • Improve ticket resolution time through automated quality assurance.
  • Use Samurai as a support assistant to handle call transcriptions and summaries as well as generate Empathy Scores and Customer Sentiment metrics.
  • Turn to AI coaching to improve agent performance and give yourself and your managers that well-deserved breathing room.


ecommerce tool mailchimp

Best for: Creating and managing email campaigns for special offers or events.

eCommerce use cases: 

  • Mailchimp’s automation features enable eCommerce businesses to set up automated email workflows triggered by specific customer actions or events. 
  • Custom product recommendation tools analyze customer data to generate personalized product recommendations for email campaigns. 
  • You can use this email platform to segment your email lists based on various criteria such as purchase history, demographics, and engagement levels. 


ecommerce tool buffer

Best for: Maintaining and analyzing your social media presence across all social networks.

eCommerce use cases: 

  • Buffer can be used to schedule posts promoting products or special offers on various social media platforms.
  • This eCommerce tool lets businesses engage with customers by responding to inquiries and even providing support through social media channels.
  • The tool integrates well with social media advertising platforms so you can create and schedule ads directly from the Buffer dashboard.


ecommerce tool kissmetrics

Best for: Tracking unique website events and getting better insights into how shoppers interact with your website.

eCommerce use cases: 

  • Kissmetrics gives eCommerce businesses an overview of their entire customer journey, from initial website visit to purchase and beyond. 
  • This eCommerce platform provides insights into the performance of individual products, product categories, and merchandising strategies.


ecommerce tool ahrefs

Best for: Identifying high-volume keywords related to your products so you can optimize product listings for search engines, driving more organic traffic to your eCommerce site.

eCommerce use cases: 

  • Analyze competitor backlink profiles, keywords they rank for, and their content strategies to gain insights into their tactics. 
  • Use their Content Explorer to find trending topics and popular content in your niche.
  • Use Alerts to monitor brand and product mentions so you can respond to customer feedback, address complaints, or engage with potential customers. 


ecommerce tool zapier

Best for: Automating your eCommerce business by connecting to any other third-party tool.

eCommerce use cases: 

  • Sync orders and inventory data between your eCommerce platform and apps such as inventory management systems, CRMs, or accounting software. 
  • Integrate your eCommerce platform with CRM software like Salesforce or HubSpot to create new leads or contacts when a customer makes a purchase.


ecommerce tool shopify

Best for: Customizing your online store and selling products.

eCommerce use cases: 

  • Gives you a large variety of built-in tools to manage your product catalog.
  • Sends notifications when you get a new order, process a payment, print shipping labels, or update order statuses.
  • Helps you send your first eCommerce email campaigns (although not as advanced as MailChimp’s email marketing platform.) 


ecommerce tool videowise

Best for: Creating on-site shoppable videos and getting detailed insights on them.

eCommerce use cases: 

  • Can be used to create branded video players with custom calls-to-action and other customization opportunities.
  • Supports you in tracking campaign performance so you can better attribute revenue directly to your efforts.
  • Lets you discover and use YouTube videos featuring your products or brand.


ecommerce tool canva

Best for: Brand asset generation for social media, packaging, and more.

eCommerce use cases: 

  • Create branded social media graphics and ads to promote your eCommerce business on platforms like Facebook, Instagram, Twitter, and Pinterest.
  • Create or refine your eCommerce brand identity with Canva’s logo maker and branding tools.
  • Design custom product packaging, labels, and inserts.


ecommerce tool sendcloud

Best for: Product shipping automation and tracking.

eCommerce use cases: 

  • Integrate multiple shipping carriers (e.g. UPS, FedEx, DHL, and national postal services) into your eCommerce platform.
  • Customize tracking emails and pages with your eCommerce brand’s logo, colors, and messaging.
  • Allow customers to initiate returns easily, generate return labels, and track return shipments in real time. 

So, what will your eCommerce tool stack look like?

Take your core priorities at the moment to decide which tools you want to test out next. 

A shipping solution and an eCommerce platform to let you manage your product catalog will be mandatory regardless of the stage you’re at.

Scale and you’ll need to bring out a customer support quality assurance solution as well as dedicated tools for monitoring and strengthening your online brand presence.

👉 See how other eCommerce brands cut Resolution Time by 75% with Kaizo! The Foot Locker Europe team saw their CSAT increase by 13% within a year. See Kaizo in action!

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