In this meetup, we chat with the leaders of Customer Support/Engagement from the two of the world’s leading CRM companies Intercom and Pipedrive. Phil and Mara share their actionable insights on how to develop effective proactive support & self-service strategies to ensure your team provides the ultimate customer experience. During the panel discussion, we cover topics such as:
- Best practices for dynamic self-service
- Strategies for preventative proactive support
- Cross-functional communication
- How to use customer feedback to create successful proactive campaigns
- How to maintain a healthy balance of reactive and proactive support
- The importance of technical writing and FAQ centers
- The role of AI and automation in a proactive support strategy .